color wow
Color Wow Root-cover Up Powder
Root cover powder! Award-winning, water-resistant, mess-free. Covers grays, extends highlights, thickens hair. For all hair types & colors.
What it is: An award-winning powder that seamlessly covers grays and dark roots, extends highlights, and thickens and perfects the look of thinning hairlines with no waxes, dyes, or parabens.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns:
- Thinning
- Color Safe
- Color Fading
Key Benefits:
- Precise application for a mess-free finish
- Water-resistant formula
- Covers dark hair without peroxide
Highlighted Ingredients:
- Reflective Crystals and Pigments: Provide multidimensional, natural-looking coverage of grays and roots.
- Zinc Stearate: Anchors pigment to hair.
- Emollient Blend: Adds shine and makes powder waterproof and transfer resistant.
What Else You Need to Know: This easy, precise, no-mess mineral powder adheres to hair and covers gray and dark roots without peroxide. The water-resistant formula stays until shampooed out—you can even swim in it! The multi-pigment formula plus reflective particles provide a natural finish. It’s ideal for extending color treatment.
This product is an Allure Best of Beauty Winner.
How to Use
-Apply to dry hair.
-Load up small end of brush with powder.
-Use free hand to pull hair flat and taut against head, and press brush down firmly into roots, starting from scalp and working out.
-Do not use a sweeping motion.
-Apply more powder as needed.
-To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.